# Areluneth brand kit · v1.0

The Extraordinary, Written.

Stories about impossible things and the very human lives around them.

## Identity

The mark combines an A, an open threshold and an open page, with a small moon.
It is original vector geometry produced with AI-assisted code/design. It does not
claim human illustration, reader endorsement, trademark clearance or exclusivity.
The supplied wordmarks contain outlined letters so they render consistently.
The mark is Areluneth's identity, not a series-cover illustration.

## Colours and type

| Role | Value |
| --- | --- |
| Midnight ink | #14151c |
| Warm paper | #f5f0e6 |
| Indigo | #33407a |
| Decorative gold on ink | #c4a060 |
| Gold text on paper | #8a6a2f |

Use Cormorant Garamond for website headings, Literata for reading text and system
sans for controls. The website self-hosts its OFL fonts and licences. Vector
wordmarks use outlined Garamond; the system font file is not redistributed.
Gold is an accent, never the sole way to communicate status. Keep text on a plain,
high-contrast background. Do not use decorative gold for small text on paper.

## Logo use

Use logo-horizontal-light on paper and logo-horizontal-dark on ink. Minimum logo
width: 180 px. Minimum mark size: 24 px; profile export: 512 px. Keep clear space
of at least one quarter of the mark height. Never stretch, rotate, add shadows,
place over busy artwork or use Vellumwise's V. Both light and dark SVGs are supplied.

## Web and social files

SVG masters and matching PNGs: light/dark horizontal logos, light/dark/transparent
marks, a favicon, 1200×630 link preview, 1500×500 banner, 1640×624 profile cover,
1080×1080 post, 1080×1920 story. Keep essential content away from profile overlays
and verify the crop in the destination app before posting. Exports do not include
a scheduled or published social post.

## Voice

Quietly imaginative, precise and human in scale. Describe one impossible premise
and its human consequence. Avoid hype, guarantees and invented praise.

Short bio: Literary series about impossible things and the very human lives around them.

Long bio: Explore Areluneth's planned catalogue of magical realism, speculative,
surreal, philosophical and hopeful fiction. Complete series become available only
after their books are written, reviewed and approved.

## Series-cover direction

Each cover needs its own premise-specific idea, recognizable literary-genre cues,
legible title at 150 px width and a consistent quiet imprint. Five original vector
pilots are retained outside the public directory as the review record. The owner
approved this direction on 10 November 2026 and authorised completion of all 120.
The 120 series covers use this direction and are recorded separately from book covers.
Do not imitate a named artist, copy another jacket, add misleading genre cues, use
celebrity likenesses, or conceal AI involvement with a human-made claim.

## Availability

Distinguish planned, writing, review and published states. Never add a purchase
button, ISBN, publication date, completed-manuscript claim, reader quote or review
rating without its supporting record. Planned titles and lengths may change.
Brand implementation does not approve legal wording, titles or manuscripts.